Video Marketing and strategy-Video Marketing and strategy bases on creating audio-visual content to increase interaction and engagement with the user, whether on social networks, campaigns, or a YouTube channel for your company or brand. This type of content is widely use in the initial phases of contact with the buyer to publicize our brand, product, or service and generate a stronger emotional connection with the user than with other types of content.
We have moved from video associated only with television or cinema to understanding it as a successful multiplatform format. On average, we consume almost 7 hours of online video per week, and it is about to surpass television consumption.
60% of brands use video content on social networks to spread their messages and brand values. So it is no longer about deciding whether or not to do video marketing but when to start and how to design a valuable audio-visual content strategy that gives results.
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Why Might you be interested in Video Marketing?
Video is the king of content on the internet’s two most essential content platforms: Facebook and YouTube. The latter already exceeds 2,000 million active users each month, making it the second most popular search engine and the second most visited website after Google. Being on YouTube is almost as important as having a website: 20% of its users use it to decide whether to buy a product or not, and 51% use it to learn and train.
The Special attention should also be paid to Social Video: a type of video explicitly create to be broadcast on social networks, both organically and paid. Producing quality video content costs time and effort, apart from the fact that it is necessary to design a good dissemination strategy.
But behind it, figures help us understand why it is necessary to bet on audio visual content, since video marketing positively impacts sales and ROI.
- Posts with video get 3x more responses and shares than those without.
- 1 in 4 buyers says they have used YouTube to watch videos about a product they wanted to buy.
- 73% of users who watch a video purchase one of the products.
- In addition, audio-visual content is one of the critical trends in the present and future. Therefore, 80% of the traffic is expect to correspond to video content consumption.
- Mobile devices. They have a predominant role in this story because now, 50% of audio-visual content is consume through mobile phones.
How We Can Help you at Cyber click
As experts in online marketing, we know that it is essential to include audio-visual content in your global strategy. Because it is what users demand and one of the formats that help generate more meetings and brand consciousness.
We can help you create videos that improve your digital presence and results.
We take care of:
Design the audio-visual strategy. We consider your objectives, the buyer person, the budget. The channels we have, and those we want to use in paid media campaigns. Thus designing a global dissemination strategy to obtain results and improve your ROI.
Management, planning, and strategy of a YouTube channel. Thanks to our experience with the Cyber click YouTube channel. In which we gained 69,000 new subscribers in one year and which adds up to almost 9 million views. We master SEO and optimization of YouTube videos, content planning for your community. And the keys to converting visitors and viewers to leads and customers using the advanced tools of the video platform. If you are interest, ask us for a free consultation!
Conclusion:
Video marketing is tactic used by marketing teams to produce, curate, and use videos to promote their goods and services to their target market. The goal is to maintain audience engagement with the brand in a manner that is straightforward and simple to understand.